In this episode, our host Steve Cully interviews Brandon Greczkowski - proprietor of Purdy's Discount Wine & Liquor and olympic-level judoka - and Jaclyn Shyptycki - a marketing mastermind! They discuss the store's stellar business model and offerings, how much work goes into being an olympian athlete, and more in this stellar episode!
0:07 - Introduction
00:51 - A Brief History of Purdy’s Wine & Liquor: Open Over 60 Years!
03:30 - Judo: Starting Young and Moving On!
05:07 - Jacqueline’s Schooling: The Foreign Experience is a Delight!
08:04 - Marketing by Chance
09:29 - Ten Years in the Making!
10:32 - Competing in Judo: At the Olympic Level!
16:18 - Most Critical Aspect of Pro Judo: Cutting Weight
19:12 - Some MMA Talk: Amanda Nunes
22:23 - Marketing Strategies: Accept Your Limitations and Play To Your Strengths!
27:35 - Visit the Saratoga History Museum!
28:14 - Getting Back Into - And Out of - Judo
31:11 - Schmoozing: Right for Some, But Not All!
32:02 - Purdy’s: The Wine-Lover’s Dream Store!
34:37 - Leadership Quality: You’re Either a Leader, or You’re Not!
36:47 - Judo Training… More Fun if You Know the Basics Already!
40:06 - Splitting Duties: Get the Right People Assigned to the Right Job!
40:48 - Getting Through the Pandemic: Pretty Much No Change in Demand, People Gotta’ Drink!
42:50 - Married Life… Not That Different! Jacqueline’s Wedding
44:02 - A Marketing Tip: Don’t Try to Fumble Through It, Get a Professional! You NEED a Website!
46:22 - Holiday Top Sellers: Wine Makes a Great Present! Special Gift Boxes Available!
48:54 - Closing Remarks: How to Get in Touch
PRODUCTION NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, SaratogaBride.com LLC, Saratoga TODAY, Glens Falls TODAY, or Spa City Digital.
50 min 6 sec
November 16, 2022