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Welcome to Buying Local Saratoga!

Saratoga has no shortage of fantastic goods and services to offer! Our hosts will clue you in here on the amazing gems hidden in your very own community!

Episode 20

Chris Ryan & Leah Parillo (SIX Marketing)

In this episode, our host Mike Nelson interviews Chris Ryan and Leah Parillo - the "Supreme Commander" and "Purveyor of Fun" respectively at SIX Marketing! Marketing can often be a challenge for burgeoning and experienced businesses alike, and these two have no shortage of advice to offer and strategies to implement! How can their expertise help YOUR business? Take a listen and find out!

00:07 - Introduction

00:45 - Not a Marketing Agency; A Growth Agency!

04:02 - The Start of SIX

06:48 - What’s Special About the SIX Approach?

08:50 - What Makes a Business Thrive?.. There’s No Single Answer, But SIX Has Them All!

12:25 - The Influencer Market… Is There Value on a Local Level?

15:39 - What’s My Company’s Next Step?

18:08 - The TikTok Bubble

20:11 - Is Having a Social Media Presence Worth It?

24:37 - Lead Generation vs. Brand Awareness

27:55 - Shoutout to EOS!

28:54 - The Data Privacy Boogeyman: Gather All You Can!

31:15 - The Shiny, Happy, Positive Trend of 2023


34:32 - DISC Assessments: Learn to Communicate!

38:20 - In-Person Connections Are on the Rise!

40:13 - Closing Remarks: How to Get in Touch

PRODUCTION NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, LLC, Saratoga TODAY, Glens Falls TODAY, or Spa City Digital.


  • Host

    Mike Nelson

  • Guests

    Chris Ryan & Leah Parillo

  • Runtime

    42 minutes, 42 seconds

  • Air Date

    January 11th, 2023