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Welcome to Buying Local!
Saratoga, Warren, and Washington County have no shortage of fantastic goods and services to offer! In this podcast, our host Mike Nelson will clue you in on the amazing gems hidden in your very own community!

Season 2, Episode 14

The Secrets of Influencer Marketing

In this episode, our host Mike Nelson interviews Stephanie Poulin, the owner and founder of The Happy Brands Company! Marketing has so many facets, it can be difficult to know which route… Stephanie gives us the basics on a new style that’s been taking off lately: influencer marketing. What is it exactly? How does it work? Is it right for your business? Listen to this episode, and you might just find out!

00:00 – Opening

00:21 – CP Ad: Visit The Eden Center for Integrative Care Today!

00:51 – Show Begins: Try a Bear Maple!

01:45 – An Introduction to Happy Brands Co.

03:54 – Influencer Marketing… Still a Campaign!

07:47 – Choose Your Brand Representative Carefully!

09:48 – Vetting the Right Influencer

13:24 – Leveraging Controversy… A Dangerous Game

18:36 – Is Influencer Marketing the Right Choice for Me?

24:27 – Micro-Influencers for Small Businesses

27:43 – Where Do I Start? A Guide Always Helps!

30:36 – What’s the Best Social Platform?

34:09 – Social Media: Challenging, but Fun and Rewarding!

36:38 – How to Get in Touch: @HappyBrandsCo,

37:54 – Closing Remarks

38:14 – CP Ad: Visit SkyZone Trampoline Park Today!

38:42 – Closer

PRODUCTION NOTE: The opinions reflected in this podcast are not indicative of the views of Saratoga Business Report, LLC, Saratoga TODAY, Glens Falls TODAY Business Report, or Five Towers Media.


  • Host

    Mike Nelson

  • Guest

    Stephanie Poulin

  • Runtime

    39 min, 4 sec

  • Air Date

    June 17th, 2024