In this episode, our stellar host Steve Cully interviews Bob Fitch, head of the Bob Fitch State Farm Agency! They discuss Bob's history, his choice to start a business instead of climbing the corporate ladder, his business' moral philosophy, and more in this superb episode!
00:08 - Introduction
01:34 - A Little History of Bob Fitch and His Family
03:00 - Bob’s Sports Experience: Division 2 Basketball at Green Mountain!
03:54 - The Burnt Hills Powerhouse: A Recent Phenomenon!
04:55 - Why Green Mountain?
07:25 - Steve’s College Experience at Yukon: A Much Larger School Makes For a Less Focused Experience!
08:35 - Steve Asks “The” Question: No, Bob Did Not Play Football!
09:07 - A “Mind For Marketing”
09:59 - How Bob Found His Way to Insurance
11:49 - Mortgage Brokering: The Inside Scoop
12:59 - A Very Special Internship
14:00 - The Importance of Workplace Culture
14:45 - Grammar Lesson: “Resonate” is the Word in This Case!
15:06 - Pivoting Away From Mortgages
15:53 - Underwriting: Triple-Checking if Doing Business is Worthwhile or Not!
17:14 - Educating and Getting to Know Your Customers: Essential for a Good Insurance Provider!
18:11 - Climbing the Corporate Ladder… Not For Everyone!
18:57 - Personal Connections: Less and Less the Higher You Climb!
20:16 - Self-Employment: A Challenge, But Such a Worthwhile One!
21:02 - How Independent is an Insurance Agency That Still Sells “State Farm” Insurance?.. VERY!
23:14 - The 2011 Return Home: State Farm Helped the Dream Become a Reality!
24:22 - Insurance Licensing: Not Too Hard! Take the Test!
27:32 - Where IS the Agency? Moreau, New York!
28:28 - How Did Sports Shape Bob Fitch… And How Can They Help Shape Others, Too?
30:59 - The Community’s Love For Bob Fitch: He’s More Than a Marketing Tycoon!
33:00 - Branding: Not Just For the Company, But For YOURSELF!
34:38 - Marketing: Not a Drag, But a Delight!
35:33 - Social Media Strategies: Quite the Change From Direct Mailing!
38:26 - Name-Dropping Bob’s Amazing Team!
38:47 - Which Platform is Most Successful? Doesn’t Matter - The Content Does!
40:22 - Leave the Inorganic Stuff to Corporate!
41:28 - Personalized Insurance: Auto, Home and Life to Perfectly Suit Your Needs!
43:58 - Salvaging Bad Experiences: Show Malcontents How the Pros Do It!
44:59 - Bob’s Employees?.. No! Bob’s TEAM!
46:38 - How Bob Can Handle Changing You From Your Current Provider
48:21 - Culture: More Than Just a Buzzword! Don’t Just Say It - MEAN IT!
48:58 - Closing Remarks