What started as a small company in Vermont, SIX Marketing has evolved into a firm that now serves clients across the nation. Now rooted in Saratoga Springs, with a satellite office in Tennessee, the firm's approach blends traditional marketing principles with cutting-edge techniques, ensuring their clients receive well-rounded and effective strategies. Founder Chris Ryan and VP of Business Development and Growth Leah Parillo have been in the marketing business for quite some time, and have realized through their experience that being just a marketing agency isn’t quite enough in the modern age of business.

SIX Marketing takes a more holistic approach when working with their clientele than other marketing agencies. Founder Chris Ryan told Saratoga Business Report, “more often than not, it’s not always marketing. Sometimes it can be sales, sometimes it can be operations and systems, sometimes it can be processes. Once we look at a business holistically and really understand where there might be potential pitfalls or areas we can improve upon, we come back and customize an approach to help them grow. Very often, we find that marrying marketing, sales and technology helps provide the biggest amount of success when a lot of our competitors solely deliver marketing and hope it works.”

At the heart of SIX Marketing’s approach is a commitment to data-driven decision-making. The firm leverages advanced analytic tools to gather insights into market trends, consumer behavior and campaign performance. This data-centric approach allows for the creation of targeted marketing strategies that are both effective and efficient. For example, SIX realized that it’s one thing for a company to deliver qualified leads, but without a fully developed sales team to help convert them, a huge piece of the puzzle will be missing in any business. This is why SIX now considers themselves a “growth agency” rather than a marketing one. “We don’t sell packages, there is no one size fits all. Every single client, even in the same industry, is completely different” Ryan told Saratoga Business Report. Put more simply, SIX has the ability to recognize and fill the cracks of any business that may not be performing as optimally as they should be.

One of the standout features of SIX Marketing is their commitment to personalized service. They custom-tailor solutions to help businesses get over their sticking points - whether that be in brand awareness, website building, sales or search engine optimization. The services at SIX run the gamut; the firm works closely with clients to understand their unique needs, challenges and goals. This personalized approach ensures that growth strategies result in more impactful and relevant campaigns. The firm’s portfolio includes a diverse range of clients, from small startups to established enterprises, all of whom have benefited from SIX’s expertise. In fact, SIX still has their very first client in their portfolio, 13 years later, something they are very proud of. Case studies and client testimonials highlight the firm’s ability to drive growth and enhance brand presence from industries ranging from hospitality and construction to manufacturing.

SIX Marketing is more than just a marketing firm; it is a catalyst for business growth in the Capital Region and beyond. With its data-driven strategies, integrated marketing solutions, and personalized service, SIX Marketing is helping businesses of all sizes achieve their goals and thrive in a competitive market. As the firm continues to innovate and adapt, it remains a vital resource for businesses seeking to enhance their brand presence and drive meaningful results. For companies looking to navigate the complexities of modern marketing, SIX Marketing offers a roadmap to success grounded in expertise, creativity and a deep understanding of the local and global landscape.

As the marketing landscape continues to evolve, SIX Marketing remains committed to adapting and innovating. The firm is poised to embrace emerging trends, ensuring that its clients remain at the cutting edge of their respective industries. Looking ahead, SIX Marketing plans to expand its services and reach, further solidifying its position as a leading partner for businesses in Saratoga and beyond. The firm’s focus on delivering exceptional value and results will continue to be a driving force behind its growth and success.

SIX Marketing is located at 445 Broadway in Saratoga Springs. For more information on the agency and how they could help your business, visit six.marketing or call (518) 350-7496.