• Saratoga Business Report
Wednesday, 18 November 2020 17:06

Video Inbound Marketing

Written by Spa City Digital
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Saratoga Springs - It is no secret that in Today’s digital age, and especially during and post pandemic, growing your customer base is no easy feat. We are all frustrated that organic social media is not giving the results it used to, paid ads are still yielding impressions but not giving us conversions, and we are left wondering where to spend our time, money, and resources. 

Facebook? Instagram? LinkedIn? Twitter? Pinterest? We are all wandering around aimlessly hoping we will find prospects, and when we do we find out too late they are not qualified or they are just kicking the tires. Our bounce rates are high and conversions are low, our frustration and disappointment on budget allocation is at an all time high. We want ways to spend our marketing budgets wisely on methods that will fill the top of the funnel with qualified interested buyers. In walks in Video Inbound Marketing.

Perhaps this is the first time you have heard of Video Inbound Marketing, perhaps it is not. Perhaps you are somewhat familiar with Inbound Marketing, but the “Video” part we added at the beginning is making things a little unclear. Let me give you this statistic from an article written by the folks over at Crisp Video, “Inbound marketing delivers 54% more leads than traditional outbound marketing”. 54% more leads, that is not a number to shake a stick at. In case you are not familiar with inbound marketing it is a method of increasing organic traffic back to your website and landing pages utilizing well done high quality content. What are those types of content? Well blogs of course, webinars, and you guessed it, VIdeo. Of course shooting a quick video on your phone and throwing it on your website is not enough. Everyone seems to agree that your content needs to be high quality and well produced. This does not mean you need to hire a Hollywood production crew and spend tens of thousands of dollars. It means that if you do not have the skillset to produce quality content than you may want to hire someone who does. Wink, Wink.

According to this blog by the geniuses over at Hubspot: “2018 and 2019 transformed video from a singular marketing tactic to an entire business strategy.” 

Video assets attached to an effective inbound system give us Video Inbound Marketing.

The aforementioned blog from Hubspot also states: “Today, video is a holistic business approach, meaning video content should be produced by all teams in a conversational, actionable, and measurable way.”

They even have a great graph showing that Video leads the charge over email, social, and blogs. Not sold yet? 

Add to all of this that Google is now including video in search results tells us that adding quality video assets to your inbound strategy can significantly increase organic SEO which can lead to a higher number of inbound leads for your team. Oh, and because these leads were searching for your type of content, took the time to watch your video, and are now on your website, is a good indicator that they are interested in what you have to offer. They could also be in the throes of their initial research on your types of products and guess what, you are one of the first they are finding. First in is a nice place to be for brand recognition, lead generation, and fattening that sales pipeline. 

I know you are probably wondering what those videos should be. You check out this article where we talk about the 4 Must Have Top of the Funnel Videos. These are low hanging fruit that are simple, effective, and tell a relevant story to potential prospects about your business. Still not sold? No worries, we can always set up a no pressure call to discuss the ins and outs of Video Inbound Marketing. Not a sales call, just a discovery session designed to figure out if Video Inbound Marketing is something that can help your business and keep your sales & marketing efforts from falling behind. 

How it works

We will take care of creating those top of the funnel video assets. As a team we will meet with you to discuss your inbound strategy and what you need to effectively cultivate a solid pipeline of inbound leads.This means strategically placed video and audio assets that fill the top of your funnel with interested and qualified prospects. No more grinding it out to find customers. With inbound, they come to you.


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