In April 2021, Sparkling Ice teamed up with one of America’s favorite hometown heroes, 3x Olympic Gold Medalist Gabby Douglas to kick off this year’s campaign, where together, Gabby and the brand announced the campaign’s call-to-action for consumers to nominate a hero in their life. The nominations were narrowed down to three finalists including Michael Bayer from Ballston Lake, NY, Kay Menashe Ozone Park, NY, and Ryan Dwyer from Kenmore, WA.
“I was humbled to have been nominated, honored to have been selected as a finalist, overwhelmed and grateful to those who voted for me,” said Bayer. “Winning this contest will enable me to participate in my youngest son’s promotion ceremony to Major in the US Army in January 2022 in Hawaii, and visit two of my grandchildren. I also plan to increase my involvement in National Cemetery services such as the Wreaths Across America Program. I hope my volunteer activities inspire others to open their eyes and hearts to volunteer opportunities and realize that in helping others, they will be fulfilled themselves.”
“We are thrilled to honor Michael as this year’s contest winner for the extraordinary influence he’s had on the local Ballston Lake community,” said Chris Hall, CEO of Talking Rain. “As we continue to honor our everyday heroes, we’re excited to celebrate an individual like Michael who exemplifies what the Cheers to Heroes contest is all about – thanking and supporting local community heroes that continue to make a difference.”
To celebrate all of the deserving nominees, Sparkling Ice has awarded Kay Menashe, the 1st place runner up with $7,500 and Ryan Dwyer, the 2nd place prize of $5,000. The brand has also extended a $500 3rd place cash prize to 300 nominees as a way to further celebrate and thank the heroes for their community service.
For more information on Sparkling Ice and the Cheers to Heroes contest, please visit: www.sparklingicerewards.com/cheerstoheroes.