Network Saratoga LLC owner, Fran Dingeman, has been creating and coordinating wedding shows in the Saratoga region for over 20 years.
“When the pandemic hit, one of the many industries that was drastically impacted was the wedding and event industry,” said Dingeman. “As a company that produced nine events in Saratoga in 2019, having to reduce to two in 2020 was a significant decrease. As many businesses did over that time, we focused more on virtual and digital endeavors.”
The creation of Network Wedding Guide was funded through a Saratoga County grant offered to help local businesses who demonstrated a need due to COVID.
“We created Network WeddingGuide.com to help as many local businesses as possible,” said Dingeman. “A select group of local wedding professionals are featured with business descriptions, photos, and an exclusive offer that is only available through the Network Wedding Guide website. Engaged couples are invited to enter the site for a nominal fee. Once on the site, they will be entitled to savings offered by each vendor when they purchase their services through the designated site portal.”
Network Wedding Guide premiered in August with 34 wedding industry participants representing 18 vendor categories. Once engaged couples pay for access to the site, they check back as often as they like.
Network Saratoga LLC plans to host in-person wedding shows again in 2022, beginning with the Longfellows Wedding Show on Feb. 27, now in its 21st year.
“The landscape looks positive for the wedding industry right now, with many 2020 weddings and events rescheduled for 2021 and 2022,” said Dingeman. “The majority of professionals we work with are extremely busy and are hopeful about next year as well!”