McEllen, a 30-year industry veteran, will be responsible for overseeing the company’s integrated business units, including 1798, Leaderboard Branding, Engage, MedThink, and Fingerpaint Marketing, as well as its more than 700 worldwide employees.
A Fingerpaint partner, McEllen will continue to build on the exponential year-over-year growth the company has experienced, set in motion by Fingerpaint founder, Ed Mitzen, who will serve as Fingerpaint’s Chairman and CEO. This move will allow Mitzen to continue focusing on growing the company’s capabilities through acquisitions.
Mark Willmann, who serves on Fingerpaint’s executive leadership team, was promoted to head of Fingerpaint Marketing, which has physical locations in Arizona, New Jersey, Northern California, and Pennsylvania, in addition to its Saratoga Springs headquarters. Tracy Blackwell was promoted to head of Fingerpaint Marketing’s Cedar Knolls office, a position previously held by Willmann.