“As communications professionals our rapidly changing world demands that we stay on top of current trends and events. We must be able to anticipate and address crisis situations and be the calm, informative voice in the sea of constant change,” said Conference Co-Chair Josh Poupore, APR of Albany. “Sh!ft Happened: Communications Leadership in Changing Times will give attendees the tools they need to confront those challenges. The conference sessions will provide high-level professional development that will renew and strengthen skills and offer strategies for how to address and manage content for multiple audiences across multiple platforms.”
The Public Relations Society of American is the nation’s leading professional organization serving the communications community. PRSA is the principal advocate for industry excellence and ethical conduct and for more than 70 years has provided members lifelong learning opportunities and leading-edge resources to enhance professional connections and supports them at every stage of their career.
“We are excited to bring public relations and communications professionals and students from throughout New York, Massachusetts, Rhode Island, and New Hampshire to the Capital Region for what we know will be an outstanding professional development experience. And, at the same time, we’ll get to show off the beauty and talent our region possesses,” said Conference Co-Chair Jo Ann LeSage Nelson, APR, Fellow PRSA.
The key sponsors for the conference are Corning Place Communications, Pierce Communications, Rueckert Advertising, and Buzz Media Solutions.