• Saratoga Business Report
Saturday, 13 March 2021 17:22

Four World Champion Boxers Partner on Tequila Brand

Written by Saratoga Today
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SARATOGA SPRINGS — Former Manhattan ADA turned boxing promoter and founder of One With Life Organic Tequila (OWL) Lisa Elovich embarks on a new partnership with four world champions.

The team of boxers joining the brand include Teofimo Lopez, the current unified Lightweight World Champion and the youngest four-belt champion in the history of boxing; Hall of Fame Heavyweight Champion Larry Holmes; Lightweight Hall of Famer Ray “Boom Boom” Mancini; and “The Real Million Dollar Baby,” Maureen Shea Carranza, a WBC & IFBA Featherweight Champion.

“I wanted to start a new business and I wanted to do something that was exciting like boxing… when I thought about what’s fun and light-hearted, I thought about tequila,” Elovich explained in an interview with this paper in 2018, when the Spa City local discussed taking her Tequila brand national.

“I look at life like an adventure, I like to keep life fun and interesting and never get stuck in a rut. I like to get out of my comfort zone and learn new things and really have fun with life, so I don’t normally stick to one career very long,” Elovich said.

She had worked in criminal justice for 28 years. She was a prosecutor in New York City, worked at the Attorney General’s office and was an administrative law judge for child abuse cases. More recently, she was on the parole board as the parole commissioner. She first became interested in boxing by attending classes to lose some baby weight. In her years as a boxing promoter she has had shows on ESPN and MSG.

“Both boxing and tequila are sexy, exciting and have a passionate fan base,” she says.  “If you aren’t fully engaged in the present, whether in life or in the ring, you can get punched in the face figuratively…or quite literally if you’re a boxer. My new business partners understand the One With Life philosophy better than anybody as you don’t become a champion by losing focus and getting knocked out.”

One with Life Organic Tequila is hand crafted from sustainably grown and farmed Blue Agave in Jalisco, Mexico. For more information, go to: onewithlifetequila.com

Read 52 times Last modified on Monday, 12 April 2021 13:52

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