Death Wish Coffee Co. recently announced that its 260 Broadway retail location, which opened in late 2020 and celebrated its pandemic-delayed grand opening in July 2021, has closed. The site’s headquarters at the same location, however, will not be affected.
Shortly after reports of the storefront closing, Death Wish Coffee announced that it is donating $50,000 to the Saratoga Hospital Foundation in the form of a scholarship fund.
Referencing the storefront closing, Shannon Sweeney, Death Wish’s e-commerce marketing director, said in an email that the business “remains committed to Saratoga Springs, and our headquarters will remain here. While we enjoyed interacting in person with the Saratoga community and our loyal customers who traveled near and far, our focus as a company is making sure our coffee is more widely available in grocery stores, cafes, and restaurants across the country.”
Though he acknowledged that the closing of the local retail store was a blow to the area, Saratoga County Chamber of Council President Todd Shimkus told a local television station that Death Wish Coffee had become “a huge national brand, so there's growth opportunities in that market as opposed to having a small storefront here."
Death Wish, which bills itself as “the world’s strongest coffee,” packs approximately 700 mg of caffeine into a 12-fluid-ounce cup, a much larger dose than typical coffee companies provide. Death Wish sells its product at more than 20,000 retail locations, including Hannaford, Price Chopper, and ShopRite supermarkets as well as Walmart stores (single-serve cups only); online on Amazon; and through its website, Deathwishcoffee.com.
In addition to coffee products, the company sells Death Wish-related merchandise such as mugs, glassware, T-shirts, hoodies, sweatpants, tote bags, and more.
Concerning its scholarship funding, Death Wish will provide $5,000 for each of 10 aspiring Saratoga Hospital nursing professionals to continue their education and who pledge to work at the facility. Each applicant will be reviewed and vetted through the Saratoga Hospital Nursing Scholarship Committee.
Death Wish began operation in 2012 and gained national recognition the following year when it was featured on “Good Morning America.” But the brand took off in February 2016 when its 30-second Super Bowl ad was seen by 167 million viewers.