• Saratoga Business Report
Friday, 26 March 2021 23:47

New Moves for Old Brick Featured

Written by Chad Beatty
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Artist rendering of the façade of the new location scheduled to open in Fall 2021. Artist rendering of the façade of the new location scheduled to open in Fall 2021.

In September of 2020, Bennington Furniture and Mattress owner Michael Fiacco increased his portfolio when he purchased The Old Brick, rebranding all locations to be Old Brick Furniture and Mattress Co. 

With the ink barely dry on that deal, Fiacco is now expanding into Saratoga County with an additional 116,000 square feet of space!

First the company will centralize its tri-state distribution (NY, Vermont & Western Massachusetts) with a 70,000 square foot warehouse located in Clifton Park. "The space will allow for greater levels of centralized inventory which in turn will allow Old Brick to offer more rapid delivery to all three states" Fiacco said.  "We believe that speed to the consumer is as important as it has ever been.

The new facility will have a larger customer service and repair department to better serve customers and will include a rooftop solar array bringing the company total to six arrays totaling 3,000 solar panels. The facility is due to open in summer 2021.

In addition to warehousing growth, Old Brick will open its eighth retail location; the fourth in the New York Capital Region. The 46,000 square foot space is a former Toys 'R Us location. Located on Clifton Country Road in Clifton Park, it is less than five miles from the new centralized warehouse.

This will be the first ground-up showroom with both the former Old Brick and Bennington Furniture teams working as one. "Saratoga County is one of the fastest growing counties in New York and the market is great for the value proposition and interior design services that Old Brick offers" Fiacco said. The showroom will leverage technology and place focus on in-store atmosphere. The showroom is due to open fall 2021.

Fiacco added "We are the only non-commission furniture Retailer in the area. Our Tag line is "Sell low and Tell The Truth".  We are a very low pressure environment for consumers to shop.  The old Brick from the 1960's till the 1980's where wholesalers who sold to retailers so working at low prices on tight margins is what we are used to."

Plans also include growth in its distribution, merchandising and sales teams. "As we continue to invest heavily in our infrastructure, we will also invest in human capital that will afford us continued growth" Fiacco says.

With regards to digital growth, Old Brick will expand a newly formed Digital Experience Team responsible for e-commerce sales, social and digital marketing, reputation management and digital communications. The team is set to launch a new e-commerce website in April 2021. Fiacco remarked "We recognize the changing times we are in and how we must evolve with them. However, with that growth we cannot forget the immeasurable value in remaining authentic. We are hyper-focused on nurturing the authenticity of the brand as we invest in and grow operational, digital and human capital."

  Old Brick Furniture and Mattress Co. owner Michael Fiacco.

Read 100 times Last modified on Monday, 29 March 2021 13:19

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