Episode 36: Howard Litwak & Chris Ryan (SIX Marketing)

In this episode, our host Mike Nelson interviews Supreme Commander Chris Ryan and "AI Howard" Litwak of SIX Marketing! AI's a big topic right now, and it can be hard to know where to stand on it - How can you access it? What's it useful for? Are there downsides? We have some answers for you here, in this informative episode!

00:21 - Introductions

01:38 - What’s the Deal with AI?

03:48 - ChatGPT: The SuperGoogle

04:55 - Incorporating AI… Carefully

08:04 - Benefits of AI: Advanced Searching, Copy Generation, Efficiency

11:59 - AI is an Actor: Give it Proper Direction!

15:04 - Downsides of AI: NEEDS Editing, NDA Violations, Terrible at Math, Prone to Hallucinating

17:49 - Is the Source Credible?

18:38 - Smart Ads and Campaigns?.. ABSOLUTELY NOT!

21:26 - The Hobbesian World of Meta and Google

22:52 - EmAIl

25:10 - Humanity and Robots, Working in Harmony

27:28 - Same Skills, New Tools… But Hang Onto That Vinyl!

28:39 - Entering the World of AI: Where to Start

30:46 - Training with AI

33:12 - AI-Generated, or Just Weird?

34:50 - Don’t Even Think About It!

35:56 - Doesn’t Hurt to Try

37:08 - Prompt-Engineering as a Skillset

38:25 - How to Get in Touch